Spotty Lizard's Blog: November 2017

When it comes to keyword research, not everyone’s got the cash to pay for expensive keyword finding tools. Thankfully there are some great free tools you can use. I’ve put together this list of what I consider to be the best free keyword research tools available for small businesses. But like everything great, it takes time to use them properly. If you haven’t got the time, we can do your keyword research for you. READ MORE

How do I use Keyword Planner? It’s a question I’m often asked. My first answer is to go to the source itself, Google. But not everyone wants to read through load of technical details. So we’ve created this easy to understand article instead. READ MORE

You’ve got a hot little infographic and it’s ready to go viral. But what should you do with it. When it comes to knowing how to use infographics on your website, there are only a few things you need to be aware of. We’ll discuss those here and explain how to create an embed code to help with your infographic’s campaign of world domination. READ MORE

Congratulations! You’ve created an infographic or had one created for your business. You know it’s a good tool for promoting your business and getting those valuable back links, but what do you do with it now? Let’s discuss the places you can use infographics, in order to get the most benefit from them. READ MORE

It’s true, Google and other search engines can’t ‘read’ images. That’s why you’re told to use alt tags and descriptive keywords for your website images and graphics. An infographic is an image. It’s a carefully researched and designed image which informs your reader about a specific topic. But it’s still an image. So are infographics bad for SEO? READ MORE

It’s the question we all want answered. Is content marking just blogging? After all, blogs are used to create fresh content, which search engines love. Your blogs provide interesting and useful information for your target audience. Isn’t that all you need to do? READ MORE

Let’s cut straight to the chase. This content marketing 101 guide will become one of the tools you’ll refer to many times. It explains what content marketing is and why you, as a business owner, should be using it. If you’ve never heard of content marketing before or you have but you’re not too certain what it really means, keep reading. It will be great, we promise! READ MORE

As a business owner, you most likely have heard about content marketing before. You probably understand what content marketing is too. You’ve been told you need it, but you’re not really certain why you should use content marketing. No worries, we’re here to tell you! READ MORE