What is a Website Audit & Do I Need One?

What is a Website Audit & Do I Need One?

So, you've been given the chance of a free website audit. Maybe it's from one of the automated website audit websites. Or perhaps you've been told you need to do a website audit. Well, let me answer two questions for you:

  • What is a website audit?
  • Do I need a website audit?

What is a Website Audit?

A website audit is an analysis of your website. It looks at each part of your website from the content you've included, the way your site is structured, links, site speed and page errors. The aim is to anaylise all the parts of your site which affect your ranking in search engines like Google. There are quite a few different types of audits, covering areas such as contenet audits, local SEO audits, SEO technical audits and competitive audits. I would expect a general website audit to provide you with information about your:

  • meta descriptions
  • title tags
  • image sizes
  • broken links
  • errors
  • file sizes
  • sitemap
  • mobile responsiveness
  • URL structure
  • headings

Why Would You Want a Website Audit?

There are two main reasons why you would have an audit done for your website. They are:

  1. To learn where you are starting from
  2. To make SMART goals based upon where you are at this moment

Once you know what you're working with, you're no longer fumbling in the dark. You can create an action plan to ensure your website is successful. Then you have something to measure those results against, which is so important. After all, you want to know how your hard work is paying off, don't you?!

Do I Need a Website Audit?

I think it's a good idea. But I also wouldn't stress too much if it comes back and shows lots of things to fix. It does give you a place to start improving your website from and if you use a free tool, you can use that same tool to check your progress. Most of the free website SEO audit tools ask for your email address and that you sign up for a trial account. Here are some of the ones I have tried before:

If you'd like some help correcting all the behind the scenes issues with your Website Builder website, I can help. I can sort out your titles, headings, meta descriptions, keywords and file names for you!

Send me a message and let's get to work.

Posted: Monday 20 August 2018